Sara Robinson

Managing Director

Sara is a former print and broadcast journalist with over a decade’s experience in communications. A fluent Welsh speaker, Sara is a multiple award-winning member of the Chartered Institute of Public Relations and was the 2012 Institute of Directors’ Young Director of the Year in Wales. She specialises in providing strategic advice, creative solutions and integrated campaigns that achieve tangible results.

Her award-winning social media work for Welsh Government and charities means she is ideally placed to help clients maximise the value of these platforms. She has devised and delivered communications strategies for clients in a wide range of sectors including legal, construction, food and hospitality, environmental, B2B, education, government, health, technology, economic development and property.

In addition to running Brighter Comms, where she takes a very hands – on approach to the delivery of client work, Sara is also a columnist for national business magazine Business Matters and regular contributor to BBC Radio Wales.

In the Spotlight


Radio 4 or Jazz FM in the house, Radio Wales in the office, Spotify, Netflix to fuel my box set addictions, The Times and Guardian delivered to my iPad and BBC and WalesOnline for web-based news on the go.


@caitlinmoran, Times columnist and all-round journalist heroine.


Doing a 50 mile bike ride for Barnardos with minimal training. The sense of achievement at the finish line was just fantastic.


Pendine Sands in west Wales and Havana, somewhere I’d love to return.


Fish, halloumi and cauliflower cheese, not necessarily together.


Gin and tonic or a nice bottle of Rioja.


Reading, politics and pub quizzes.


A brisk walk in the Wye Valley followed by a nice meal and glass of wine. Boring but true. Sorry.

Social media:

Twitter (I’ve been hooked from the beginning) and Instagram for pimping my pictures.


“Anything’s possible if you have enough nerve” – J.K Rowling.

Bright spot:

The highlight of an early music journalism career was interviewing Blondie’s Debbie Harry and Motown legends Martha Reeves and Edwin Starr. The lowlight? Having to review a Hearsay concert. On a bank holiday.